Original post at http://www.zakjacobs.co.uk Broken Links May Ruin Your SEO Campaign

Broken links can be a real problem that may effect your search engine ranking.  Search engines can have problems properly indexing your site and navigating through the pages.  
On top of this you may end of driving visitors away as they find themselves navigating back to your error pages or server files.  If Google starts [...]

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Original post at http://www.zakjacobs.co.uk 5 Simple On Site SEO Tips for 2012

I have been  involved in various SEO projects for a number of years now and there have been many changes with search engines, tools, competition and the introduction of Social Media.  However many of the main on site SEO principles remain the same. 1. Only Post Quality Content Too many people think they can post [...]

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Original post at http://www.zakjacobs.co.uk Rare Google PageRank Update

You may have read in the last 24 hours that Google has rolled out a toolbar page rank (PR) update.  This usually leads to us geeky internet consultants quickly checking that our web ego’s havent taken a bashing with a reduced PR.  Im sure many small companies, bloggers etc wont even check or care, but should they? [...]

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Original post at http://www.zakjacobs.co.uk Facebook Facial Recognition Concerns

With Facebook developers continually looking to impress us or at least find new ways to prompt us to share our data they have quietly introduced face recognition technology. Now this may be something that is helpful for ID at airports or for walking around the starship enterprise but the instant face recognition stored alongside users data has upset more [...]

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Original post at http://www.zakjacobs.co.uk Five Simple YouTube Tips

Uploading a video to the Internet is easier than ever before and using video giant YouTube it’s possible to make a video and upload it in a matter of minutes for all the world to see.  However to stand the best chance of your video being viewed there are a few simple YouTube tips that you should consider [...]

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Original post at http://www.zakjacobs.co.uk Ryan Giggs Once a Tweet Always a Tweet

This week twitter had their wrists slapped because of users tweets that a footballer had been playing away.  Those who have tweeted about the affair behind the ‘super injunction’ have been left feeling rather smug.  An estimated 75,000 tweeters as well as attention seeking MP ‘John Hemming’ can stand up proud and say we outed Ryan Giggs, whay, Wohoo….but is it really our business?? A super injunction v twitter? Social networks like [...]

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Original post at http://www.zakjacobs.co.uk Google Wonder Wheel For Keyword Research

Everyone working on an SEO campaign will be carrying out keyword research at the start of a campaign and if you have been working with SEO for a while or are being advised you will know how important this is.  However with the search engines constant battle to understand information from language semantics, it’s important to know what [...]

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Original post at http://www.zakjacobs.co.uk Google Panda Update Thumbs Ups For Local Search

New data has been released that shows boost given to local search results Google recently launched the Panda update in the U.S. with the aim of improving search results quality. The roll out from Google is now in place for UK searches from a global perspective.  This has had a big impact for many sites in the [...]

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Original post at http://www.zakjacobs.co.uk Microsoft Sorry for Cheap Japan Tsunami Marketing Tweet

Microsoft has their tail between their legs after a cheap marketing tweet caused a real  stir online.  The software giant has been forced to make an apology following a marketing tweet aiming to raise money for victims of the tsunami and earthquake in Japan provoked a mixed response. The technology super power yesterday asked followers [...]

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Original post at http://www.zakjacobs.co.uk The Heavens Open For Social Media

Some say there’s no hiding place for anyone now when it comes to social media.  We can all stand up and have a voice whether it be for business, charity, academics, politics, celebrities and now a surge in social media religion. Although some would say certain religions border on being a cult and maybe the way we are often preached at [...]

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