Search Engine Terms Defined
This list is not extensive but gives an idea of some of the key SEO glossary and terms you may hear or find when working in search engine marketing. This generally relate to organic search and paid advertising.
Backlinks
Links that start on another site and point to yours. An example of backlinks optimization would be to incorporate specifics of anchor text in the links if possible.
Boolean operators
Used for a combination of terms allowing inclusion or exclusion of certain words. Some Boolean operators include AND, OR, NOT, ADJ, etc.
Cloaking
Interntionally deceiving users or presenting different content to search engines than you display to users.
Description
descriptive text accompanied by a title and URL in the search results page. Some search engines take this description from the meta description while most generate their own from the page content.
Keyword
A word used in a search query or key phrase when more than one word is used as a search term.
Keyword Density
Keyword density measures the relationship of keywords to other text. A high percentage of keywords in relationship to other text suggests that this keyword is important. Here’s an example of how it’s measured. Let’s assume the keyword phrase is “sheet metal fabrication.” Sheet metal fabrication is our primary business. In the above example, “sheet metal fabrication” makes up about half the words in that sentence. If it were the only sentence on a page, a search engine could conclude that “sheet metal fabrication” is important.
Keyword Frequency
Keyword frequency is a measure of the number of times keywords occur within a page’s text. It’s tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to make sure it’s not an isolated case and is actually important to your site. This factor is easy to consider. You will almost always naturally use your most important keywords more than once on a page. If this is not the case, write a few coherent and user-friendly sentences that mention your important terms.
Keyword Prominence
Search engines prefer to see the most important keywords appear prominently on a page. “Prominent” means that the keywords should be part of one of the highlighting content tags or be placed on in a notable place on your pages – such as the top of the page.
Stop Words
Particles like “and”, “the”, “a”, “an”, etc. usually used for flow of language structure. “Stop words” are usually discarded by search engine spiders.
Google bombing
Multiple sites linking to the same site, with the same anchor text in order to get high ranking for the keyword in the anchor text.
Google sandbox
Implications that new sites, no matter how well optimized, don’t rank high on Google searches.
Meta tags
An HTML tag placed in the head section of a web page that provides additional information that is not displayed on the page itself. The initial idea was that webmasters should use these tags to help search engines index the page correctly by providing an accurate description of the page content and a list of keywords associated with the page.
Query or query terms
Words or keywords or phrases entered into a search box or form to perform a search query.
Search Engine Optimization (SEO)
Term used in the search engine industy as a collective name for activities that are directly or indireclty aimed at improving a Web page’s search engine ranking.
Search Engine Results Page(s) (SERPS)
The term refers to the page of search results a search engine displays in response to a query
Alt tag
The alternate text is associated with a web page graphic and it gets displayed when the Internet user drifts the mouse over the graphic. Alt tags convey what the graphic is for or about and contain relevant keywords. Alt tags also make web pages more accessible. For example, a blind user may have a web browser that reads the text and alt tags on a page.
Algorithm
Algorithm is a requirement a search engine applies for analyzing a website, its pages, and also other factors to determine appropriate ranking in search engines.
Anchor Text
Anchor text forms the link part of the text. It is prominently used by search engines mainly for the ranking factors.
Pay Per Click (Adwords) PPC
AdWords
AdWords is Google’s most beneficial Cost per Click text advertising. Ad Words takes click through rate into consideration along with advertiser’s bid to determine the ad’s relative position within the paid search results. It also makes a notable difference from Overture’s CPC model that is based on bid amount and nothing else. Google applies such geat importance to feature those paid search results that are more popular and thos which are more important and useful.
Actual Cost-Per-Click
The amount you pay for every click on your ad is known as Actual Cost-Per-Click, Commonly termed as CPC. The actual CPC will be identical to or lesser than the CPC proposal you specify for your ad group or Keywords
Ad ranking/Positioning
Ad ranking is the order in which your ad appears on the ad list. This is based on the ad’s position in the ad’s ranking. It is ranked simply considering the keyword chosen and the cost-per-click.
Ad Scheduling
Ad scheduling permits AdWords users control the moment (days and times) at which their ad campaigns should appear. Ad scheduling can be activated for any AdWords Standard Edition campaign
Ads Diagnostic Tool
Ads Diagnostic Tool is used in your AdWords account to discover out why your ad may not be showing up for a certain search inquiry. You can check the category of your ad by entering the search terms and conditions defined in your account, or just by entering the URL for the specific search results page on which your ad needs to be displayed.
Ad Served Percentage
Ad served percentage number indicates how frequently an ad has been publicized in relation to the remainder of the active ads within the confines of the same ad group.
Ad Variations
Ad variations are compound versions of an ad for a solitary product or service that are based on the similar set of keywords.
Advertiser Cost
Advertiser Cost is the net cost one would pay for a spot, or series of selected spots, all through which an ad runs.
Advertising Costs
Advertising costs are the charges are incurred through the AdWords program.
Advertising policies
The guidelines that will assist you create effective ads that generate sales are called the Advertising policies.
AdWords Discounter
AdWords Discounter takes care of your competition and automatically reduces your tangible cost-per-click assisting you in a way that you pay the lowest possible price for your ad’s position on the page.
AdSense
Google AdSense is the branch of Google advertising for website publishers. It allows website owners to display Google ads on their websites, and receive money for any click-throughs the ads receive. Adsense offers a range of text, image, flash and video ads that are targeted to the content that is on the site where the ads are displayed
