Microsoft has their tail between their legs after a cheap marketing tweet caused a real stir online. The software giant has been forced to make an apology following a marketing tweet aiming to raise money for victims of the tsunami and earthquake in Japan provoked a mixed response.
The technology super power yesterday asked followers of its search engine Twitter account @Bing to re-tweet a message, with every re-tweet meaning that an extra $1 would be donated by Microsoft, up to $100,000. I think the signs of a cheap marketing stunt were very clear to see and the backlash from followers was quick to follow.
Many twitter users following were asking why Microsoft didn’t simply donate the money, rather than trying to gain exposure, after all if you are a multi billion pound organisation this isn’t alot to ask. Microsoft should have realised this isn’t like asking the public to place a vote for X-Factor, this is about helping those in a natural disaster zone so teasing people with their wealth and what they would do with their loose change leaves a rather sour taste in my mouth.
The company however did later tweet a clarification message: “We apologise the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K.”
The money was donated after the huge earthquake last week that culminated in a tsunami that has led to thousands losing their lives and many others still missing. The after effects will likely be there for those to see for many years to come so lets hope that any other giant corporations take a slightly more direct and positive route to helping and they don’t all ask to have their belly’s tickled and egos massaged first.
I didnt see this but its true Microsoft should not require a song and dance to raise money for this particular casue. Although its no different to red nose day or other charity stunts maybe, the real difference is people needing help asap
A controversial topic but agree muicrosfot are big enough not to need to get clicks or hits or votes, they can affor a few dollars to help
umm… how many people survived? xx
HI Stephanie,
)
When people are in desperate need of help and supplies, it is not the time for big corporations to play games with money. This can waste precious time and risk lives, that was really my view on this subject. The donation got there in the end…